Inside the New Hershey Plant: A Celebration of Brand, People, and Purpose

The Challenge​

For its first new U.S. construction plant in over 30 years, Hershey sought to create a high-visibility interior environment that would inspire employees, impress visitors, and engage stakeholders. The goal: blend visual elements from Hershey’s iconic history with a modern, sophisticated look showcasing the company’s ambition to become a leading snacking powerhouse. The space needed to reflect moments of goodness, honor a rich history, convey a bright future, and celebrate the people who make it all possible.

The Missing Piece​

Over the course of six months, Graphtech designed, produced, and installed a cohesive collection of vibrant visuals—featuring a mix of 2D and 3D graphics—throughout Hershey’s plant, offices, and common areas. Each installation was thoughtfully curated to create a welcoming, visually engaging environment that celebrates Hershey’s story and inspires everyone who walks through the doors.

The Results​

• Immersive Experience: Historical imagery blended with modern design to inspire pride and connection
• Brand Showcase: Every space reflected Hershey’s identity, values, and future vision
• Employee Engagement: Spaces celebrated Hershey’s people, fostering a sense of belonging
• Lasting Impact: The plant became a physical representation of Hershey’s heritage and aspirations

Impact​

By transforming a brand-new facility into a storytelling canvas, Graphtech helped Hershey celebrate its past, energize its present, and visually declare its vision for the future.